Hi, I’m Jamie.
Integrated Marketing & Media Leader. Good Person.
I help brands build breakthrough marketing that drives resonance and business results, connecting with people on a deeper level.
My marketing brain is a mix of brand-building and performance. My sweet spot is developing people-centric marketing that tells a story, makes people feel something, and drives business forward.
I believe if brands can deliver intrinsic emotional value, they’re on to something that will have outsized impact.
I love helping brands do that, with an awesome team of good people.
I’ve been called a marketing shapeshifter
(I know — stick with me here)
I’ve always loved understanding people, telling meaningful stories, solving problems, and building things. Those interests have guided my career and helped me build marketing range rooted in people, resonance, and impact.
I’ve worked with brands across CPG, alcohol, lifestyle, tech, broadcast, sports, and finance — inside startups, tech companies, agencies, and publishing.
I help brands connect with people and move the business
My expertise spans brand storytelling, digital, social, creator/influencer, paid media, partnerships, shopper, and experiential. Before marketing, I led media and branded content sales (where I developed a love for well-crafted content and delivering results).
My approach is audience-first, deeply curious, channel-agnostic, and adaptive. No matter the category or challenge, I go deep to understand people, build brand connections that resonate, and drive results that matter.
Brand experience.
Some of my work.
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![A man wearing glasses and an orange shirt pours rum from a Bacardi bottle into a glass on a wooden table.]()
The BACARDÍ Collective
Creator Strategy & Campaign Integration, Sourcing, Negotiation, Activation
Led creator strategy and GTM plan for The BACARDÍ Collective — an artist-led roster of musicians, dancers, and creatives. Drove concept development, from content strategy, recruitment, negotiation, creator integration, and media strategy.
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![A woman in workout clothes practicing a yoga pose in a home gym, with a large open door showing trees outside.]()
MOVEMENT Live by Michelob ULTRA
Content, Digital & Livestream, Organic & Paid Media Strategy
Reimagined Michelob ULTRA’s experiential campaign, MOVEMENT Live, into an omnichannel brand platform, inclusive of 17-episode talent-led livestream series, surpassing viewership KPI by 44%, earning Gold Shorty and Silver EX Awards.
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![Live outdoor musical performance with three women singing and playing guitars on stage, sunset background with palm trees, colorful neon lights, and a large vertical banner reading 'Southwest Hawaii Beats.']()
Southwest Airlines Hawaii Heart Beats
Digital, Content, Influencer, and Overall Campaign Strategy
Senior lead for Southwest Airlines Hawaii Heart Beats — an integrated regional campaign for Southwest Airlines. Delivered a Maui concert event, community giveback, branded YouTube and in-flight content, and exceeded first-party data goals by 20%.
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![Display stand in a store advertising Lola brand, offering organic cotton products such as tampons, pads, and liners, with prices and descriptions.]()
LOLA Retail Launch @ Walmart
Creative Strategy, Comms Planning, Digital Strategy, Retail Media Planning & Activation
Helped DTC fem care brand, LOLA, launch retail at Walmart, with a category-disrupting full-funnel campaign, including retail media, educational landing page, PDP, in-store display, and more, helping drive 10M+ units sold.
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![Food spread with pizza, tostadas, sides, salads, beers, and a Blue Apron box]()
Stella Stadium Bites
Blue Apron Partnership Strategy & Execution, Comms Planning, Digital & Website
Partnering with Blue Apron, Stella Stadium Bites elevated fans’ Super Bowl LV game day eats with at-home meal kits. With content featuring Eli Manning and Victor Cruz and eComm media driving Stella sales, the campaign delivered over 86M social impressions and exceeded conversation rate KPI by 40%.
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![Nesquik Milk Stop Jordan Andino]()
NESQUIK Milk Stop
Influencer, Content, & Digital Strategy & Activation
NESQUIK Milk Stop immersed fans with chef-crafted drinks from Jordan Andino, amplified through influencers and social. The campaign drove a 38% lift in purchase intent, 4x engagement, and 110M earned media impressions.
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![Tobe Nwigwe and The General Insurance]()
The General Insurance Sound Studio Live
Creative, Digital, & Media Strategy, Talent Integration, Measurement Plan
Featuring a performance by Tobe Nwigwe live from Clean Culture and streamed to millions, Sound Studio Live connected The General with fans at the intersection of music and car culture. Delivered full-funnel lifts, including +12% in brand trust.
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![Häagen-Dazs Ice Cream Sandwiches]()
Nestle Summer of Ice Cream
Content Planning, Creator Strategy & Activation, Paid Media Planning
Inspired new occasions and drove basket size for five Nestle ice cream brands. The integrated campaign included ice cream “hacks” and recipes from influencers, retail media, sampling tour, and retail offer, exceeding impression KPI by 77%.
Let’s Work Together
From marketing strategy or leading and executing campaigns from start to finish, I bring range, outcome-focused leadership, and the experience to dig in and make things happen.
It doesn’t matter if you’re a startup, established, or somewhere in between — what matters most is work that is creative, inspiring, and innovative, with a team of good people.
Available for fractional, freelance, or full time.
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I develop integrated, full funnel strategies, platforms, and plans that meet brand and business goals…and that also resonate with people, are culturally connected, and push your brand forward. And if you’re only looking for help with a piece of it, I can do that too.
Creative strategy and ideation
Integrated campaign development
Comms and touchpoint planning
Content strategy and pillars
Social and community strategy
Creator, influencer, and partnership strategy
Brand and performance media planning
Scaling experiential activations
Retail marketing strategy (on-and off-platform)
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A good idea can fall flat with the wrong execution. I bring ideas to life with vision, creativity, and precision — leading the team and getting into the weeds. End-to-end, brief to performance analysis, and everything in between.
Brand platform and 360° campaign execution
Creative and production oversight, from brief to final product
Creator/influencer sourcing, negotiation, and management
Paid media briefing and platform activation management
Partnership collaboration, negotiation, and management
Measurement planning, campaign analysis and optimization
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I love to ideate, solve problems, build, refine, and wonder “what if?”. Whether you’re looking for help streamlining your marketing operations, want to up-level your marketing or offering, scale business, or launch something completely new — I would love to help.
Innovation and launch GTM strategy
In-house agency and center of excellence (COE) creation
Marketing team structure and capability planning
Agency service audits and expansion
Agency pitch strategy, solution, and proposal crafting
Let’s Chat!
Whether you have a part time or full time need, I’d love to talk about how I can support your marketing. If you aren’t quite sure what you need, I can help you figure that out too.